“I Love Lucy,” a 1950s American sitcom brought comic relief into many homes and continues to do so today. Besides laughter, the television show has also provided a few lessons that can be applied to public relations.
Identity Solutions » Portfolio
02.03.2010
Anaheim Fixed-Guideway Project
Modish Marketing assisted in the development of the Anaheim Fixed-Guideway Transit identity project. The Anaheim Fixed-Guideway is envisioned to operate as a high-capacity transportation system, providing convenient and efficient transfers to Metrolink, Amtrak, Bus Rapid Transit, local bus and future high-speed train services at the proposed Anaheim Regional Transportation Intermodal Center.
The identity solution required a coherent, yet flexible, identity solution that represents a complex and diverse transportation project throughout a variety of numerous marketing pieces. Modish Marketing provided the client with an array of concepts, then refinements were made and a final concept was chosen.
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