“I Love Lucy,” a 1950s American sitcom brought comic relief into many homes and continues to do so today. Besides laughter, the television show has also provided a few lessons that can be applied to public relations.
What “I Love Lucy” Teaches Us About PR
In collaboration with Consensus Inc., Modish Marketing provided graphic design services to the City of Irvine’s new retail partnership program called incentives. Designed just for the Irvine Business Complex community, the program will deliver riders of the iShuttle to the front door of local businesses. Modish Marketing designed multiple concepts for discount pass cards, incentives brochures, system maps, bus ads and other marketing collateral pieces.